BOE Chen Yanshun: No large-scale investment in LCD in the future. LCD prices are basically stable in June

by:Kimeery     2021-05-29

Recently, Chen Yanshun, Chairman and CEO of BOE Executive Committee, said that in the LCD field, the industry is basically in a stable and saturated market. The company will not make large-scale investments in the LCD field. In the future, it will pay more attention to the flexible LCD for Samsung field. . However, LCD products are more cyclical. Since June this year, product prices have basically stabilized, and now they have begun to rise again, and the rate of increase is not small, with individual products rising by more than 20%.

Since the second half of last year, the prices of the company’s products have declined, mainly due to two reasons. First, the product structure of the consumer market is in a transitional stage. The prices of ordinary and standard products are falling, but the prices of high-quality, high-tech products are still maintaining a good trend.

Chen Yanshun said that through the accumulation of these years, BOE already has a good technical foundation, product foundation and talent foundation. The 6th generation flexible AMOLED production line invested and constructed by BOE has been successfully mass-produced and launched The current yield rate of flexible displays has reached more than 70%.

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