BOE LCD market sales peaked, the new track signal has begun

by:Kimeery     2021-05-30

South Korean panel manufacturers such as LGD and Samsung Display have announced the cessation of LCD panel production. In addition to retaining some of their local production capacity, after basically withdrawing from the LCD market, the Chinese era of LCD has arrived as scheduled.

According to the data of market research organization Omida, BOE ranked first with 27.3% of global LCD panel shipments in April this year, far ahead of other manufacturers, of which Innolux was the second , With a share of 16.4%, LGD ranked third with a share of 15.4%, followed by AUO, China Star Optoelectronics and Samsung, with shares of 14.8%, 5.8% and 5% respectively.

Thanks to the rapid advancement of mainland Chinese panel companies in the LCD market, mainland China’s LCD production capacity has gradually become the world’s largest, from 23% in 2015 to 46% in 2019, and now China China's LCD market share has exceeded 50% and is expected to increase to over 60% in 2023.

South Korean companies withdraw, LCD welcomes the Chinese era

In view of the LCD market recession and the resulting large-scale deficits, Korean companies Samsung Display, LCD, and Japanese companies Panasonic have started from The LCD market retreat plan. On March 30 this year, the market research organization CINNO Research released a report saying that Samsung Display is accelerating the shutdown of LCD production capacity. The shutdown plan may be advanced to the fourth quarter of this year, involving three large-size LCD panel factories in South Korea and 8.5 in Suzhou. Generation line.

Just one day after the report was released, Samsung Display China officially sent a notice to customers and decided to stop the supply of all LCD products at the end of this year. At the beginning of January this year, the president of LCD also revealed in an interview that LCD panels used for TV production in South Korea will be closed before the end of the year.

The steps of the two Korean companies to launch the LCD field started as early as last year. Since June last year, LGD has stopped some LCD panel production lines for the 7.5th and 8.5th generation lines, and its 5th generation , 6th, 7.5 and 8.5 generation panel makers have also begun to reduce production, generally reducing production by 10-20%. Samsung Display said in October last year that due to the decline in the market's demand for LCD panels and the supply process, the company suspended one of its LCD panel production lines in South Korea.

Analyzed by industry insiders, due to the global overcapacity of LCD panels, LCD panel prices continue to decline, resulting in continued losses for Samsung LCD panels. Samsung Display’s financial report for the first quarter of this year showed that its operating income in the first quarter was approximately US$5 billion, and its loss was as high as US$378 million. Although the epidemic has had a certain impact on Samsung Display's performance, overcapacity and low profits of LCD panels are the main reasons for Samsung's poor performance. The epidemic is the catalyst for Samsung Display to launch the LCD field.

In contrast, the rapid development of LCD panel production lines in mainland China. It is understood that in recent years, the number of high-generation LCD panel lines in China has been expanded to 13. 18 million pieces have grown to 118 million pieces, accounting for 41% of the global market. Industry insiders believe that as more and more upstream industries reduce production or close production lines, the focus of LCD panels will shift to the country, and the 'Chinese era' of LCD has arrived.

The signal for the new track has begun

BOE replaced LGD as the leader in the LCD field. It is not only a milestone in the history of panel manufacturing in China, but more importantly, it heralds a new era.的开。 The opening.

With the gradual withdrawal from the LCD field, South Korea’s two major indicator manufacturers LGD and Samsung, as well as Taiwan’s panel makers AUO and Innolux, have all made great changes in their production and sales strategies. Among them, Korean manufacturers are focusing on With new-generation technologies with higher technological content, AUO and Innolux have broken through through new products such as MiniLED, and have also rushed into high-margin applications such as medical and automotive applications to avoid direct bargaining competition with land plants.

Samsung and LG chose to gradually abandon LCD panel production, and will focus more on the production of QLED and OLED panels in the future. This means that in the future, competition in the display industry will shift to high-end display panels such as OLED. TCL Chairman Li Dongsheng said that in the process of the global restructuring of the display industry, Chinese companies will gain a leading edge in the large-size LCD industry, and in the new display technology of small and medium-sized, especially OLED, QLED, and MiniLED, Chinese and Korean companies will have competition.

Therefore, whether it is BOE becoming the leader in the LCD field or Korean companies launching the LCD market, it is actually not a 'happy eventAmong them, in the field of flexible OLED, Samsung Display also occupies more than 80% of the market share.

However, as BOE, China Star Optoelectronics, Tianma Microelectronics, Visionox and other companies are also vigorously building 5.5-generation and 6-generation OLED production lines, it is expected that the LCD for Samsung panels produced in China will be used in the next three years. Will increase substantially. The data shows that Chinese companies have already put into production 12 OLED production lines, and there are still 7 under planning and construction, with a total investment of more than 350 billion yuan, of which BOE accounts for 139.5 billion yuan.

With BOE’s sales peaking in the LCD market, the signal of competition for the new track has begun.

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