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Foreign media: Apple asks LG Display to urgently supply LCD panels to meet market demand

by:Kimeery     2021-05-29

According to foreign media reports, Apple has asked South Korean LCD panel manufacturer LG Display to urgently supply LCD panels for the iPad to meet the surge in demand in Asia after the outbreak of the new crown pneumonia epidemic.

After the outbreak of the new crown pneumonia, the increase in home work in Asia and the emergence of distance education policies have led to a surge in demand for tablets and laptop monitors, which in turn led to the ordering of iPad screens Also increased significantly.

Considering that suppliers usually place orders at least three months in advance, in order to have time to purchase raw materials and produce products, this special request from Apple is unusual.

Foreign media reported that LG Display will operate its product line at full capacity in June to deliver the LCD panels required by the iPad.

During the global health crisis, Apple originally expected that demand would decrease, so it cut orders. Unexpectedly, the popularity of distance education and telecommuting has caused a surge in demand for iPad in Asia.

An industry insider said: “Because BOE and Sharp are also major suppliers of Apple’s iPad, LG Display needs to respond quickly to Apple’s request to avoid losing orders to competitors.”

In addition, according to foreign media reports, LG Display will also supply LCD for Samsung displays for Apple's upcoming iPhone 12 Max this year. This week, foreign media reported that the company will supply up to 20 million OLED panels for Apple, while Samsung Display, a panel manufacturer under Samsung Electronics, will supply 55 million OLED panels for Apple.

Since LG currently only produces displays for the old iPhone, these new OLED orders will not only break Samsung’s monopoly in the industry, but also mark the first iPhone flagship machine released by a company other than Samsung Type production of OLED displays.

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