Global pattern of high-end TVs: LCD popular in the United States and OLED in Europe

by:Kimeery     2021-05-26

According to BusinessKorea reports, the European high-end TV market is dominated by OLED TVs priced at more than US$2,500, while the US high-end TV market is dominated by LCD TVs. In addition, the global LCD for Samsung TV market is dominated by LG Electronics, and Samsung Electronics is a major player in the high-end LCD TV market.

IHS Markit reports that Europe and the United States accounted for 51.4% of the high-end TV market in the first quarter of this year.

It is worth mentioning that TVs using OLED panels account for 65.1% of the European high-end TV market. On the contrary, in the US high-end TV market, the market share of TVs using LCD panels is 63.8%.

High-end OLED TVs are popular with consumers for their outstanding picture quality and slim shape.

'In Europe, because consumers are accepting new technologies more quickly Speed u200bu200band preference for medium-sized TVs have made OLED TVs more and more popular,” said an industry analyst. 'In the United States, most families have very large houses, so consumers usually choose 70-inch or larger LCD TVs.'

QLED TVs have good picture quality performance And a larger size range

In addition, LG Electronics occupies 56% of the European LCD for Samsung TV market, widening the gap between its biggest competitor Sony (20.9%) in the LCD for Samsung TV market.

At the same time, in the US high-end LCD TV market, Samsung Electronics accounted for 82.6%, followed by LG Electronics with 10.6%.

LG and Samsung are consolidating their positions in the high-end TV market because the two companies control the TV markets in Europe and the United States, respectively.

According to data, the high-end market for TVs worth more than US$2,500 only accounts for 1% of the global TV market. TVs under US$200 accounted for 21.1% of the total, while TVs from US$500 to US$750 accounted for 16.6%. However, the TV market with a price of more than US$2,500 is very competitive because these products are loaded with the latest technology and enjoy high profitability.

In the global TV market, Samsung Electronics ranked first with a market share of 29.4%, followed by LG Electronics with a market share of 16.5%.

mobile phone lcd display is an inevitable and critical part of being a manufacturer, and it's more complicated than just manufacturing products and serving customers.
If you want to know more about finding the proper for cell phone lcd wholesale solutions, visit Kimeery Phone LCD.
People tend to want what they perceive they cannot have. Making Kimeery seems exclusive or as if it will go out of stock if they don't act quickly often makes it more enticing to the consumer and increases the likelihood that they will buy in.
Custom message
Chat Online 编辑模式下无法使用
Chat Online inputting...
Thank you for your enquiry. We will get back to you ASAP