IHS: Global brand shipments of LCD splicing display products reached 324,000 units in Q3 2018

In the past two years, LCD splicing display products and LED displays (in order to better compare the two, the LED displays here refer to full-color LED display products that can play video with a pitch of less than 20mm), relying on The huge demand of the global security industry is widely used in video surveillance, command and dispatch, etc.

According to IHS Markit commercial display market data, in the third quarter of 2018, global brand shipments of LCD splicing display products reached 324,000 units, a year-on-year increase of more than 17%. Among them, brand shipments in the Chinese market reached 218,000 units, a year-on-year increase of 19%. It is expected that the global shipment of LCD splicing display products will grow by more than 18%. Although the demand for security projects in various places in the Chinese market tends to slow down, due to the general decline in product prices, the demand for the retail industry is constantly being tapped and released. LCD splicing displays Product shipments throughout the year are expected to increase by 20%.

Compared with the steady growth of LCD splicing display products, the LED display market appears to be more active. According to IHS Markit's 'LED video display market tracker reportAmong them, China, North America and Europe hold 31%, 23% and 21% market shares respectively.

The iteration of LCD splicing display products is mainly reflected in two technical indicators, one is patchwork and the other is brightness. The splicing is divided into physical splicing and display area splicing. In the industry, splicing is generally defined as physical splicing. From the perspective of this technical indicator, the iteration of new products is dominated by panel manufacturers, while LGD and SDC are leading technological innovation. In order to fully protect their position in the industry, these two panel manufacturers continue to increase investment in research and development of smaller seam products. In the third quarter of this year, LGD has launched and mass-produced the 0.88mm patchwork products. The other is brightness. Due to the display characteristics of the liquid crystal display, it is impossible for the brightness to reach a very high level. At present, most of the brightness specifications are 500cd/m2 and 700cd/m2. As the demand for semi-outdoor and outdoor display application scenarios has gradually emerged, the demand for high-brightness display panels from complete machine manufacturers has grown rapidly. However, judging from the development plan of the panel factory, the current highest brightness product is 1500cd/m2, and the production capacity is limited, it is difficult to meet the market demand. At this time, in order to pursue high brightness, many manufacturers add backlight tubes when doing LCM. Liu Huilian, senior analyst of IHS Makit commercial display market, believes that although such actions can meet market demand in a short period of time and achieve a certain number of shipments, from the perspective of the long-term development of the brand and the market, this type of behavior sacrifices service life and yield. The practice may affect the acceptance of LCD splicing highlight products in the terminal market.

At this time, the advantages of LED display products have been highlighted. However, for LED display products, the feature of highlighting can be said to be a double-edged sword. Because of the direct light-emitting principle and the variable shape of LED display products, it is most suitable for large and open environments for long-distance viewing; while indoor close-up scenes are too dazzling. We have observed that LED display products are also undergoing technological upgrades such as the upgrade of chip technology, the control and optimization of lamp bead luminous efficiency, and the innovation of patch technology. For example, in the third quarter of this year, Deepsky also launched two COB small-pitch LED display products. The surface of the product is covered with a special filter film, which can improve the comfort of close viewing while ensuring the original high brightness of the LED. Sex. IHS Markit shows that from 2018 to 2021, the sales of LED display products will maintain a compound annual growth rate of 30%. Due to the continued decline in price trends, the growth rate of shipments will be more optimistic.

At present, the global economic instability is increasing. Compared with the civilian market, the impact on the commercial display industry will be more obvious. With the overall market showing sluggish demand, how to maintain the continuous growth of the LCD splicing product market is a question for participating manufacturers in the industry. Liu Huilian believes that in addition to digging into market demand and further subdividing application scenarios, it is more necessary to find a solution from the industry itself. In the past 10 years, China Commercial Display has grown wildly by riding the wind. Compared with the European and American markets, the Chinese market has shown a more obvious price orientation, followed by user experience and after-sales protection. In the next 10 years, for all commercial display products including LCD splicing display products, it is imperative to standardize the quality and after-sales service of commercial display products. Through product quality management, packaging and transportation, and technical improvements in installation equipment, improving product and project reliability can reduce product costs to a certain extent, which is also a necessary condition for Chinese brands to go overseas.