Interview with Jiang Jingchun, Team Leader of the LCD Market of Samsung Display Greater China

by:Kimeery     2021-06-07

1. What is the purpose of Samsung Display participating in this CITE?

It is a great honor to be able to participate in the highest level of information expo in China. Samsung Display attaches great importance to the Chinese market.

Take this opportunity to introduce our excellent technologies, such as QD, curved surface, high resolution, high refresh rate, and widescreen products to everyone, and hope to study backward display technology with the industry Development direction.

2. What is Samsung Display's outlook for the Chinese display market in 18 years? What are the plans?

The overall display market has stagnated in recent years, but products that can provide consumers with other values u200bu200bsuch as differentiated appearance, large-scale, high refresh rate, high pixels, and wide screen are continuing to grow. In particular, the demand of Chinese consumers is stronger, and the eyes of Chinese consumers are increasingly high-end. Under such an environment, the total volume of the Chinese market may maintain the current level, but large-scale and other high-value-added products will continue to grow. Samsung Display will focus on these products and will lead the market for products with high value to consumers.

3. The e-sports display market is relatively active recently, how does Samsung Display respond to the market?

Recently, as the configuration requirements of computer graphics cards have increased, the requirements for 144Hz gaming monitors are also very powerful.

Among them, 'PUBG Mobile' plays a very important role. Nowadays, the configuration required by consumers is getting higher and higher, but because the price of dedicated gaming monitors is too high, it has not become popular. Samsung Display cooperates with various complete machine manufacturers and is committed to a market environment where users can easily access products with high refresh rates.

Starting from this year, consumers will be more easily exposed to the curved 144Hz display in the form of Internet cafes or self-purchase. It is our goal to allow more consumers to enjoy e-sports under better configurations such as 144Hz.

4. What are the characteristics of the curved 144Hz using Samsung panel?

There are many types of 144Hz displays. The previous situation was that 144Hz displays with TN panels monopolized the market. Since 2017, Samsung Display has invested a lot of resources to develop a curved 144Hz panel (Super Vertical Alignment) without light leakage and speckles for the production of high-quality display products. Most of the curved displays currently on the market are using Samsung panels.

Speaking of the characteristics of the surface; it will allow game users to better invest in the game screen. And the appearance is beautiful, and there are research results to reduce eye fatigue. Furthermore, the advantages of the existing VA panels are enhanced, wide viewing angles, rich colors, and excellent contrast between light and dark are realized, so not only in terms of e-sports, but also in other environments, you can enjoy the best quality experience.

5. Can you talk about the outlook for QD display?

QD is our company's future strategic product, and consumers are very concerned about the differentiation of display quality.

QD displays will be on the market in the second half of 2018, and we look forward to a revolutionary response in the display market.

Finally, I would like to say 'Our company will contribute to the expansion of the Chinese display market with high quality and reasonable prices'

Source: Zhongguancun Online

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