Omdia: In 2020, the demand for display driver chips will exceed 8 billion, and Taiwan and South Korean companies will take the lead in LCD and AMOLED
According to a market research organization Omdia report, in 2020, due to the new crown pneumonia epidemic (COVID-19) stimulating people's demand for work, study, entertainment and other applications at home, it shows that the industry has experienced rapid development and the upstream supply chain is also booming. In 2020, the total demand for display driver chips will increase by double digits year-on-year, reaching 8.07 billion. Large-size display driver chips account for 70% of the total demand. Among them, the driver chips for LCD TV panels account for more than 40% of the total demand for large-size displays. .
In the small and medium-sized display driver chip market, smart phones have the largest market share. In 2020, including LCD panel driver chips and AMOLED panel driver chips, it will account for 20% of the total demand for driver chips. In 2021, the growth of IT applications is still strong, and at the same time, due to the increase in the penetration rate of higher resolution in TV panels, the total demand for display driver chips is expected to grow to 8.4 billion in 2021.
Driver chip companies in Taiwan and South Korea occupy most of the market share of display drive chips. In the large-size display driver chip market including TVs, monitors, notebook computers and 9-inch and above tablet computers, driver chip companies in Taiwan have the largest market share. Novatek will lead the market with a 24% share in 2020, followed by Himax, Samsung LSI and SiliconWorks.
In the smart phone display driver chip market, design companies in Taiwan dominate the LCD field, accounting for nearly 80% of the market in 2020. Novatek and ILITEK ranked first and second respectively.
In the AMOLED field, Korean design companies are in a leading position and have technological advantages. Among them, SamsungLSI occupies more than half of the market share in 2020. As the exclusive supplier of Samsung Display (SamsungDisplay), Samsung LSI and Magnachip have not yet cooperated with panel manufacturers in mainland China. Novatek and Raydium are the main AMOLED driver chip suppliers for China's panel makers in 2020, with market shares of 7% and 6%, respectively.
Omdia believes that with the gradual changes in the panel supply structure, the role of panel makers in mainland China has become more and more important, whether in large or small sizes, whether in LCD panels or AMOLED panels. Help increase the market share of display driver chip companies in mainland China.
In the large-size display driver chip market, CHIPONE and ESWIN have grown significantly. ESWIN became the largest TV display driver chip supplier of BOE in the fourth quarter of 2020. Chipone's share in panel makers such as BOE, Huaxing Optoelectronics, and HKC Huike has also been increasing. In 2020, Chipone and ESWIN will reach 3.2% and 2% market share respectively.
In the smart phone display driver chip market, the market share of Chinese design companies is still very low in 2020, but many breakthroughs have been achieved. OmniVision acquired Synaptics' mobile TDDI business in 2020, and actively combined its advantages in CIS products to expand in the Chinese market. Chipone started mass production of TDDI for the brand Xiaomi in November last year, and its TDDI shipments will have the opportunity to increase substantially in 2021. And, Viewtrix started mass production of AMOLED driver chips in the third quarter of last year. (Omdia)
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