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Research institute: OLED penetration rate will reach 50.7% next year, surpassing LCD

by:Kimeery     2021-05-27

The market for smartphone OLED panels is cold, and Samsung Display’s OLED factory was suspended for a while in the first half of the year. However, research institute IHS is still optimistic about OLED. It is estimated that the penetration rate of smartphone OLED in 2019 will surpass that of traditional liquid crystal (LCD) panels.

Investor reported that the IHS report stated that the penetration rate of smartphone OLED panels has continued to increase. In 2016, the penetration rate was 40.8%. It is estimated that it will rise to 45.7% in 2018, and it will continue to rise to 50.7% in 2019, with a market value of 207. One hundred million U.S. dollars. At the same time, the penetration rate of smartphone LCD panels will drop to 49.3%, with a market value of US$20.1 billion. IHS predicts that OLED will continue to widen the gap in the future, and the OLED penetration rate will further rise to 73% in 2025.

The head of the panel department said that LCD for Samsung panels have good picture quality, light weight, thin thickness, and flexibility. Various characteristics have contributed to the explosive growth of smart phone OLED panels.

Samsung Display is the dominant smartphone OLED panel, with an overall market share (including rigid and flexible OLED) as high as 95.4%: in flexible OLED panels, the market accounted for 97.4%.

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