The era of LCD cabbage prices is over: TV monitors have to increase prices

by:Kimeery     2021-06-09

In the past year or two, the prices of large-screen LCD TVs and monitors have continued to drop. 4K 55-inch TVs were once sold for about 1,000 yuan, which is simply the price of cabbage. However, the LCD market has changed. It has been rising in the past two months. In July, it rose by 24%. Soon LCD TVs, monitors and other products will follow up and increase their prices.

Following the latest data released by WitsView, an industry research organization, the price of LCD panels is still rising. Take a representative 32-inch panel as an example. The latest price is $41, which is lower than the price of 38 on July 20. The U.S. dollar has risen by 3 dollars, which is a 24% increase from the 33 dollars in June.

It has risen by 24% in one month. The increase in LCD panels has exceeded expectations. The key is that this trend will continue for some time. The next August and September are expected to continue to increase in price. The situation in the Q4 quarter is temporarily unclear.

The current situation of the LCD panel market has also changed. In the past two years, prices have plummeted mainly because of domestic manufacturers, such as BOE and China Star Optoelectronics, a subsidiary of TCL, which have continued to increase their production of LCD panels. Fierce price competition has brought down The LCD quoted price.

However, the consequences of low-price competition are also very serious. Almost all manufacturers are under the pressure of declining profits or even losses. South Korea's Samsung and LG have to announce their withdrawal from the LCD market and will reduce most of the LCD production capacity before the end of this year. .

With the withdrawal of Korean manufacturers, domestic manufacturers have now mastered most of the global LCD panel production capacity. Data in the first half of 2020 shows that domestic manufacturers’ LCD TV panel shipments have accounted for 59% of the total LCD TV panel production area in Taiwan. Manufacturers and South Korean manufacturers fell to 21.1% and 19.9%.

In terms of specific rankings, BOE ranks first with a share of 19.05%, China Star Photoelectric Potential ranks second with a share of 17.06%, and Innolux has 11.51% remaining in the third place. Samsung and LG have Fell to 10% or even lower.

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