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Apple to Launch iPhone SE 4 with OLED Display for Mid-Range Market Expansion

2024-08-02

Apple plans to launch the fourth-generation iPhone SE with an OLED display to further expand its share of the low-end and mid-range smartphone market. According to the latest industry news, Apple will launch this new model early next year, which is expected to feature OLED displays provided by BOE and LG Display.

According to industry chain sources of famous Apple analyst Mingfeng Guo, Apple has restarted the development plan for the fourth generation of iPhone SE. The new iPhone SE looks similar to the base iPhone 14, making it the first ever large-screen iPhone SE model.



With the popularity of 5G technology and increased consumer demand for higher-quality displays, Apple has decided to upgrade the iPhone SE series to OLED displays to provide a better visual experience. Apple reportedly plans to sell 20 million iPhone SE 4 units in the first year, which will further strengthen its position in the low-end and mid-range market.

 

Apple also plans to use the latest A-series processor in the iPhone SE 4 to provide more powerful performance and higher efficiency. Although Apple may lower some specifications to reduce production costs, this new model will still maintain the usual high quality and user experience of Apple products.

 



Industry analysts point out that Apple's launch of the iPhone SE 4 will further challenge other low-end and mid-range smartphone vendors, such as Xiaomi, OPPO and Vivo. As Apple's share of this market continues to grow, other vendors may need to increase R&D investment and product innovation to remain competitive.

 

Overall, Apple's launch of the fourth-generation iPhone SE will bring more choices to consumers and boost the overall smartphone market. Consumers can expect to see the official launch of this highly anticipated new model early next year. This move will also further consolidate Apple's leading position in the smartphone market and lay a solid foundation for the company's future growth.

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